Money in Metrics is the straightforward, no-fluff system for tracking exactly what's working in your marketing - whether you're running ads, creating content, or both.
You might be struggling to pinpoint exactly what's causing that nagging feeling of
Right now, you're making marketing investments based on faith and gut feelings.
Right now, you're making marketing investments based on faith and gut feelings. Each time you open your ad accounts or plan your content calendar, you're essentially playing a high-stakes guessing game with your marketing budget.
Your marketing agencies are each telling a different story.
Your Facebook team claims their efforts are bringing in sales, your organic social team swears their strategy is driving revenue, and your email marketer has their own success metrics. Without a single source of truth, you're drowning in conflicting data stories.
When it's time to make crucial marketing decisions, you find yourself following others' advice or copying what worked for them.
Should you scale that ad campaign? Double down on email marketing? Invest more in organic content? Without clear data, every decision feels like a shot in the dark.
"Running my business is complicated enough - I don't want to become a data analyst just to understand my marketing!"
Here's the truth
Most tracking tools are built for big corporations with dedicated data teams. But online coaches and course creators?
You need something simple that actually shows you where your money is going - and where it's coming from.
"Not just a course—it’s a vibe. She breaks it down so simply, you’ll wonder why you didn’t think of it first.
She gives you the exact steps you need to land the clients you’ve been dreaming about. Her advice on mindset alone was worth the price. I feel like I finally have a plan that works."
Ana K.
Business Owner
"Not just a course—it’s a vibe. She breaks it down so simply, you’ll wonder why you didn’t think of it first.
She gives you the exact steps you need to land the clients you’ve been dreaming about. Her advice on mindset alone was worth the price. I feel like I finally have a plan that works."
Ana K.
Business Owner
Ana K.
Business Owner
Ana K.
Business Owner
Track exactly where your sales are coming from
(without getting lost in complicated dashboards)
Know which marketing efforts are worth scaling
(instead of guessing and hoping)
Make confident decisions about where to invest your time and money
(and stop wasting both)
First, you need a RELIABLE way to track where your traffic and sales are coming from.
When you know exactly which Instagram post, email sequence, or ad campaign led to a sale, you can do more of what works and less of what doesn't.
Second, you need ONE source of truth that brings all your data together.
No more jumping between different platforms trying to piece together the customer journey. Get clear, accurate data about what's working in your business.
Third, you need to be able to actually USE this data to make better decisions
When you can easily see which marketing efforts are bringing in money, you can scale with confidence and stop wasting resources on strategies that don't work.
Collection + Analysis (- Tracking) = You know sales are happening but can't tell if it was your organic content or paid ads that drove them (hello wasted ad spend)
Tracking + Collection (- Analysis) = You have data from both paid and organic efforts but can't turn it into strategic decisions (hello marketing chaos)
Ready to finally know exactly where your marketing dollars are going - and what they're bringing back?
We hear you... "It's about time someone made this simple!"
We've stripped away all the complexity, removed the tech overwhelm, and created something that actually makes sense
(and saves you money).
After helping hundreds of business owners stop the guessing game with their marketing, we're beyond excited to bring you...
Set up your tracking system in as little as 2 hours
Use simple, free tools you already have access to
Make your first data-backed decision within 7 days
"Not just a course—it’s a vibe. She breaks it down so simply, you’ll wonder why you didn’t think of it first.
She gives you the exact steps you need to land the clients you’ve been dreaming about. Her advice on mindset alone was worth the price. I feel like I finally have a plan that works."
Ana K.
Business Owner
"Not just a course—it’s a vibe. She breaks it down so simply, you’ll wonder why you didn’t think of it first.
She gives you the exact steps you need to land the clients you’ve been dreaming about. Her advice on mindset alone was worth the price. I feel like I finally have a plan that works."
Ana K.
Business Owner
Ana K.
Business Owner
Ana K.
Business Owner
THE PROBLEM OF BLIND SPENDING
Know exactly which marketing channels are bringing in real customers (not just likes and comments)
Stop wasting money on campaigns that look good but don't convert
Get clear data on your ROI for every marketing effort you make
THE PROBLEM OF SCATTERED DATA
Finally have ONE source of truth for all your marketing data
Give your team (and agencies) clear metrics to work from
Stop getting different stories from different platforms
THE PROBLEM OF ANALYSIS PARALYSIS
Make quick, confident decisions about where to invest your marketing budget
Know exactly when to scale up winning campaigns
Cut losing campaigns before they drain your resources
Finally feel confident in your marketing decisions
Stop second-guessing where to invest your money
Sleep better knowing exactly where your sales are coming from
End the constant worry about wasting your ad spend
Free yourself from being dependent on what agencies tell you
Get that "I've got this" feeling when looking at your data
Make decisions in minutes instead of agonizing for days
Never feel lost in confusing marketing reports again
Speak confidently with your team about campaign performance
Take control of your marketing metrics (without becoming a data scientist)
Know exactly what's working (and what's not) in your business
What We’ll Work On:
What This Means for Your Business:
Track your sales back to their original source
Reduce time spent on data cleanup by 90% by getting it right the first time
Cut "mystery sales" from your reports completely
What We’ll Work On:
What This Means for Your Business:
Automatically identify which individual posts, emails, or ads drive sales
Keep all your marketing data in one place
Stop losing valuable tracking information
What We’ll Work On:
What This Means for Your Business:
Know which marketing channels make you money
Stop spending on things that don't work
Make better marketing decisions with real data
Get everyone speaking the same language and working from the same data by making sure everyone is following the same rules. Finally get consistent tracking across all your marketing channels.
SOP templates your team can follow so that you stop getting different stories from different platforms.
Best practices and guidelines working with different platforms so that everyone tracks each platform, the exact same way,
Ready-to-use tracking rules everyone can understand so that you can save hours explaining tracking to your whole team.
With the UTM builder, you can stop stressing about whether you're "doing it right" and get the confidence that comes from knowing your tracking is perfect every single time. No more fixing messy data or wondering why your reports don't match.
A template for everyone on your team to use, to ensure everyone is using UTM codes the same way to maintain consistency across your team.
The templates include a built-in error-proof validation system to prevent errors in your codes. Eliminate human errors completely!
Get instant clarity on your marketing performance with our ready to use Looker Studio data dashboard. See exactly where your conversions are coming from in one simple view.
A Pre-built looker dashboard with essential metrics that help you spot winning marketing channels instantly.
Real-time performance tracking that helps you identify underperforming campaigns quickly.
An installation guide to show you how to connect your looker dashboard to your current data, so that you can start making confident decisions about where to invest.
"Not just a course—it’s a vibe. She breaks it down so simply, you’ll wonder why you didn’t think of it first.
She gives you the exact steps you need to land the clients you’ve been dreaming about. Her advice on mindset alone was worth the price. I feel like I finally have a plan that works."
Ana K.
Business Owner
"Not just a course—it’s a vibe. She breaks it down so simply, you’ll wonder why you didn’t think of it first.
She gives you the exact steps you need to land the clients you’ve been dreaming about. Her advice on mindset alone was worth the price. I feel like I finally have a plan that works."
Ana K.
Business Owner
Ana K.
Business Owner
Ana K.
Business Owner
In other words, you'll either:
There's zero risk
Quick Setup
First 2 Hours
Install your basic tracking system
Set up your tracking codes
Connect your data dashboard
Data Collection Phase
Days 1-5
Watch your first data points come in
See which marketing channels are active
Begin identifying traffic patterns
Decision-Making Phase
Days 6-7
Review your first week's data
Spot your first money-saving opportunities
Make your first confident, data-backed decision
WITHOUT Money in Metrics
(You Now)
Guessing which marketing efforts work
Wasting money on ineffective campaigns
Following trending advice blindly
Making decisions based on gut feeling
Scattered data across multiple platforms
Constant worry about wasted spending
WITH Money in Metrics
(You After)
Clear data on what generates revenue
Strategic spending on proven winners
Confident, data-backed decisions
One source of truth for all marketing
Easy-to-understand metrics dashboard
Peace of mind about your marketing ROI
UTM tracking is the perfect place to start making data-driven decisions. It gives you clear insights into your marketing performance without overwhelming you with complex metrics. Start here, and as your business grows, you can add more sophisticated tracking methods.
While no tracking system is 100% perfect (even the big players like Google Analytics have some margin of error), having solid UTM tracking is infinitely better than flying blind. You'll get clear, actionable data about what's working in your business.
Nope! While Google Analytics is a popular tool, our system works with any platform that can capture UTM parameters - including your CRM, email marketing platform, or landing page builder.
Yes! UTM tracking works with ANY platform where you can add tracking parameters to your links. Whether you're using social media, email marketing, paid ads, or all of the above, you can track it.
That's EXACTLY why we created Money in Metrics! We've stripped away all the complex jargon and unnecessary features to give you exactly what you need - nothing more, nothing less. If you can copy and paste, you can implement this system.
MODULE 1 - Preparing Your Tracking Foundation
MODULE 2 - Implementing Your Tracking System
MODULE 3 - Finding the Money in Your Metrics
BONUS 1 - The Tracking Playbook
BONUS 2 - UTM Campaign Builder
BONUS 3 - The Money-Finder Dashboard
AND FINALLY KNOW EXACTLY WHAT'S WORKING IN YOUR BUSINESS!
Perfect For
Online coaches investing in both ads and content
Course creators ready to scale their marketing
Digital business owners who want clear data without complexity
Anyone running multiple marketing efforts simultaneously
Business owners tired of conflicting marketing advice
Not For
Local brick-and-mortar businesses
Enterprise companies needing complex analytics
Businesses not doing any digital marketing
Those not ready to make data-backed decisions
Yeah, we’ve been there too!
We see AND hear this... Every. Single. Day.
You’re not the only one
MODULE 1 - Preparing Your Tracking Foundation
MODULE 2 - Implementing Your Tracking System
MODULE 3 - Finding the Money in Your Metrics
BONUS 1 - The Tracking Playbook
BONUS 2 - UTM Campaign Builder
BONUS 3 - The Money-Finder Dashboard
AND FINALLY KNOW EXACTLY WHAT'S WORKING IN YOUR BUSINESS!